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Case study: development of the AgenceMarketing.fr website

The digital transformation of a marketing and web development agency:

The customer

Marketing Agency

Marketing agency specializing in the development and promotion of e-commerce projects.

AgenceMarketing.fr is a website specializing in providing marketing services focused on e-commerce. The site’s main goal is to help e-commerce business owners and marketing professionals increase their online store visibility, generate quality leads, and increase revenue.

The challenge

Project keys:

Project stages:

Design, Optimization and Conversion

Today’s digital age demands a well-thought-out and strategically effective online presence. Whether creating a website or launching online advertising campaigns, each step requires special attention to ensure optimal return on investment (ROI).

Development of an optimized website for SEO

Market analysis and identification of the target audience:
In-depth study of the market and the needs of the target audience in order to create a website that meets the needs of users and stands out from the competition.
Keyword research:
This research is essential to optimize a website for search engines, in addition to understanding the needs of the target audience, defining the content strategy and 'Be more efficient than competitors.
Planning Website architecture:
Architecture planning helps align the site's goals with user needs and behavior, and optimize it for better rankings in search engines. research.
Design and UX design:
In this phase, a user-focused design was developed and validated through testing, leading to high conversion rates.
SEO Optimization On -Page:
At this stage, we optimized the content and structure of the site to improve its ranking on search engines. This included strategic keyword integration, meta tag improvement, and image optimization.
Development and testing :
The website has been coded taking into account important elements such as on-page SEO. A/B tests were conducted to refine and optimize conversion rates.
Setup analysis systems:
Analytical tools have been integrated into the site to monitor performance and adjust strategies in real time.

Project stages:

Implementation of online advertising strategy

After successfully creating an SEO optimized website for the client, the next crucial step is to attract a target audience ready to purchase the client’s services. To this end, a contextual and targeted advertising campaign is deployed, enriched by remarketing strategies, to engage users most likely to convert.

Planning the сcampaign:
Establishment of precise objectives, budget allocation and design of a targeting strategy based on contextual advertising and targeted advertising.
Content creation advertising:
Development of creative materials, including texts, images and videos, adapted to the specificities of the campaign.
Launch and follow-up :
Online ad activation and real-time monitoring for immediate adjustments to optimize performance.
Evaluation of results :
Analysis of key metrics to evaluate the effectiveness of the campaign and adjustment of the strategy based on the results obtained.

Results and evaluation:

After 45 days of website launch, we have seen significant results that demonstrate the success of our overall approach to digital marketing. Not only did the site manage to attract a considerable number of visitors, but it also led to 26 highly qualified conversions.

Conversion rate :
With a conversion rate of 2.36%, the site effectively transformed visitors into customers, confirming the success of the SEO and advertising strategies in 45 days.
Cost per Conversion (CPC):With a Cost per Conversion (CPC) of 192 euros, the site managed to achieve a positive return on investment in a relatively short time. This CPC indicates effective use of the marketing budget, thus contributing to the profitability of the project.
Return on investment (ROI):
With a return on investment (ROI) of 40%, the site not only recovered its entire initial investment, but also generated significant revenue in a short time . This figure demonstrates the effectiveness of the marketing and optimization strategies and confirms the success of the project.